3 Essential Design Trends

Weekly curated resources for web designers

August 31, 2023

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Get ready for a voyage through design wonderland in this week's WebWise Weekly. We're thrilled to have you join us for an adventure into inspiration, tips, and more.

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Latest Updates

1. Round, Animated Text Elements

2. Collage-Style Image Treatments

3. Huge Text Treatments

In the digital realm, where attention spans are fleeting and competition for engagement is fierce, the art of visual storytelling has emerged as a game-changer in web design. Beyond mere aesthetics, visual storytelling has the power to captivate audiences, convey messages with depth, and create lasting emotional connections. In this article, we’ll explore how harnessing the power of visual storytelling can transform web design into a narrative-driven experience that leaves a profound impact on users.

Best Practices for Visual Storytelling

  1. Start with Strategy: Craft a clear narrative that aligns with your brand’s objectives and resonates with your target audience.

  2. Consistency is Key: Maintain a consistent visual language, from color palettes to typography, to reinforce your brand identity.

  3. Prioritize User-Centric Design: Structure your narrative with the user’s needs and expectations in mind, ensuring easy navigation and a seamless flow.

  4. Embrace Multimedia: Integrate diverse media formats like images, videos, animations, and interactive elements to add depth and variety to the story.

  5. Simplify and Streamline: Present information in a concise and compelling manner, allowing users to absorb the essence of the story quickly.

Though there are numerous examples of sites with a more minimalistic and easy to navigate design for someone used to Western websites, it is worth examining why this more convoluted style remains prevalent in Japan.

Tutorials

Call-to-action, or CTA, is a short phrase that urges website visitors to take a suggested action like signing up for a newsletter or making a purchase. Effective CTAs help increase user engagement and boost conversion rates.

  • Keep It Short & Use Action Verbs

  • Place CTAs Within Relevant Content

  • Make CTAs Eye-Catching

Instead of having a text as just an existing factor on your site make it a part of design — thus the text will still fulfill its main function or can even power up the message you’re sending to the users. The mighty hands of an experienced designer can build a text that will become a useful tool to deliver your thoughts while keeping the visual aesthetics at a high level.

“The power of the web is in its universality. Access by everyone regardless of disability is an essential aspect” — Tim Berners-Lee

Websites are often portrayed as THE solution to facilitate lives and sometimes reduce inequalities. What about disability inequalities? Websites are rarely accessible to those users with cognitive, visual, and/or motor impairments. Digital accessibility is about making digital content and services understandable and usable by people with disabilities.

As a marketer or an e-commerce owner, it is important to realise that this is a legal requirement. Accessibility is essential for organizations that want to create high-quality websites or web tools and not exclude people from using their products and services. Besides being a good person: the more accessible you are, the more profitable you can be ;)

Inspirations

Fun

sends final design

client: it’s a good start

See ya!